Category Archives: Public Relations
Understandably the insurance industry reacted negatively to the news, but in the end cold, hard cash did the talking some days later. on 31st May, stock market analyst Collins Stewart was bullish about the prospects of FTSE 100 darling Admiral Insurance precisely because of the LSB’s protectionist stance. Referral fees are to continue and Admiral will carry on earning a tidy sum from them; a fact that won’t have gone unnoticed by the many pension funds with holdings in the motor insurer.
This week’s British Insurance Brokers’ Association conference may be the last of its kind, with the trade body announcing a proposed merger with the Institute of Insurance Brokers. But for … Continue reading →
It’s interesting to see the kudos with which corporate power can be bestowed upon an organisation by journalists because of its formidable PR prowess.
With some helpful pie charts and data about the blog, this post explains how BMR has been awarded the label of ‘Fresher than Ever’ by the team at Wordpress.com
The essential truth about conferences is that unless you are watching them live, they will pass you by. The liveblogging approach gives readers a sense of what’s being said without any of the preamble of video, nor the long winded prose of a full blown article. Event organisers can maximise their content without giving away the crown jewels, and with the appropriate #hashtags, you’ll get retweets and replies that build the conversation around the conference brand.
Like deserters facing a firing squad, the insurance industry’s PR spokespeople took it like brave soldiers in today’s Daily Mail.
After only seven months of publishing insightful commentary, Insurance Edge was delighted to be nominated at the prestigious British Insurance Brokers Association Awards 2010, in the ‘Online’ category. The nomination … Continue reading →
the Association of Insurance and Risk Managers conference in Manchester has thrown up one or two interesting things, against my expectations.